When growing your own business, you learn quickly to separate rumors from facts. Plenty of people lately have asked: Is Fabletics in trouble or shutting down? The honest answer is simple Fabletics is not going out of business. In fact, the California-based activewear brand is expanding and investing for future growth. Let’s break down where Fabletics stands today, how it’s making business decisions, and why its growth plans should matter to anyone studying real-world, sustainable expansion.
Key takeaway: Don’t just follow talk from industry forums or secondhand news. Look deeper at the actual data, results, and public actions of a company. That’s how you separate real strength from surface-level hype.
Business Growth Overview: Revenue, Profit, and Leadership Vision
Start with what matters most performance and profit. Fabletics is currently EBITDA-positive, meaning earnings before interest, taxes, depreciation, and amortization are in the black. This is not just paper profit. Double-digit sales growth and a compound annual growth rate of about 30% prove the business is scaling up, not shrinking back.
Fabletics CEO Adam Goldenberg confirmed this in recent public statements. He talked plainly about the company’s strong year-over-year financial health and commitment to keep scaling smartly. When a CEO lays out exact revenue targets and operational milestones in the press, it usually shows confidence backed by internal data not just optimism.
As you scale your own business, take another page from this playbook: Set transparent, measurable goals. Share them internally and if relevant externally. This isn’t just about bragging; it drives accountability.
Expansion Plans: The Next Big Leap Into New Markets
Fabletics is not staying comfortable or local. The company has actively targeted international growth as a core strategy. Where’s the focus? Major markets in Europe, Asia, Latin America, and the Middle East. This isn’t just an idea on a planning board. March 2025 business news confirms Fabletics is opening new points of sale, launching cross-border logistics, and building teams in these regions right now.
For example, in Latin America, the company started with a physical and digital launch in Mexico, partnering with Liverpool, the country’s leading department store chain. This gets the brand in front of shoppers who may not know Fabletics yet, but already trust their local retailer.
Key takeaway: When expanding, avoid “spray and pray” tactics. Fabletics chooses key partners and clear entry points first, then builds from success not just hope.
U.S. Market Strategy: More Locations, More Revenue, Smarter Presence
Don’t neglect your core market while chasing global wins. Fabletics is doubling down in the United States, where it already has more than 100 stores. The company’s goal? Double the number of U.S. store locations within a few years, going past 200 points of sale.
Why add physical stores when so many brands focus only on e-commerce? Because omnichannel customers those who buy both in-person and online tend to spend more and stay loyal longer. Physical locations help Fabletics reach new people, provide brand experiences, and serve as mini-distribution hubs for online orders.
If you lead a business with physical locations, review the balance between your store footprint and online presence. Are you meeting customers where they want to shop, or chasing the channel of the moment? For example, some brands go all-in on digital, only to realize they lost loyal foot-traffic shoppers. Balance both to maximize growth.
Partnerships and Collaborations: Win By Teaming Up
You don’t always have to build every piece from scratch. Fabletics partnered with Liverpool in Mexico to launch not only product sales, but also shared marketing and customer service. This cuts both risk and cost when entering a new market.
Other regions like Central and South America are next. Fabletics will use local partnerships to handle logistics, navigate taxes, and market to audiences with established routines and preferences.
Tip: If you’re targeting international expansion, research the biggest trusted local retailers or platforms. Win their buy-in before launching your own locations or digital campaigns. Focus on relationships, then scale intelligently.
Partnerships aren’t just about sales, either. Strong partners can fill leadership or operations gaps, offer critical cultural insight, and help tailor your product to fit real customer needs.
Investment in Infrastructure: Building for Reliability and Scale
Growth is only as good as the engine that powers it. Fabletics is investing in its supply chain and technology to support global expansion. The focus: faster delivery, better inventory tracking, and fewer out-of-stock situations. Recent reports spotlight upgrades to Fabletics’ distribution centers, warehousing automation, and behind-the-scenes logistics systems.
For example, before launching new country operations, Fabletics overhauls inventory forecasting software to handle different languages, currencies, and shopping behaviors. It invests in cloud-based logistics platforms to allow local managers in France or Brazil to access the same real-time data as headquarters in California.
Key takeaway: Don’t skimp on foundational tech as you grow. Patchwork systems might work at five stores, but break down at 50. Review your digital and supply chain tools quarterly, and invest before bottlenecks slow your revenue.
Future Projections: Ambitious, Specific, and Measurable
Fabletics is not shy about future goals. The company aims to nearly double its revenue to $1.7 billion by 2030. That’s not a hope it’s a set target, built into supply chain plans, hiring goals, and market entries.
How do you plan realistically for seven years out? Start by breaking the long-term number into smaller annual growth milestones. Track both sales and profitability not just top-line revenue. Fabletics’ leadership measures store openings, international launches, digital subscriber growth, and partnership conversions separately, then rolls these up into quarterly dashboards.
If you’re in growth planning mode, use this formula: quantify the revenue impact of each major expansion lever. Set traffic, conversion, and retention benchmarks for new channels, not just the company as a whole. This makes it much simpler to tweak or course-correct if targets get missed.
Did you know? Fabletics’ aggressive targets depend on global e-commerce growth and more than doubling their physical stores. Every lever is counted, not just “hopeful” projections.
Rule Out Rumors: No Signs of Trouble Only Signs of Building
Plenty of rumors fly when a company slows hiring, changes product lines, or moves marketing budget. Review the real evidence. There is no proof Fabletics is in financial distress or planning mass closures. All official statements, recent business reporting, and the company’s own website point to continued expansions, investments, and new launches.
Tip: When checking a competitor’s or partner’s health, don’t just trust press headlines or social chatter. Look for public financials, store opening rates, new market entries, and reported supply chain investments. That’s where real business intent shows up.
Lessons for Business Leaders: How You Can Apply Fabletics’ Strategies
If you’re responsible for a scaling business, notice these practical moves from Fabletics that apply no matter your industry:
- Focus on the customers you already have before chasing new ones. Fabletics keeps its U.S. foundation strong while building abroad.
- Choose market entries with care. Start with a flagship partner, win, then expand from there.
- Invest in infrastructure early. Tech and logistics are required costs of growth, not nice to haves.
- Set transparent, measurable goals. Share them with your team, and update progress publicly when it makes sense.
- Balance local presence with global systems. Use both to maximize reach and consistency.
For more business growth insights and practical examples, visit Mega Business Journal for actionable, real-world growth frameworks. Key takeaway: Model the combination of ambition, operational discipline, and clarity that Fabletics brings to its expansion plans.
Conclusion
Fabletics is absolutely not going out of business. The facts all point the other direction consistent profit, double-digit growth, international expansion, new partnerships, digital investments, and ambitious but realistic revenue goals. The lesson? Well-managed growth comes from clear strategy, not chasing the trend of the day.
If you’re betting on your own business or evaluating potential partners, mimic these habits: focus on data, invest in reliable systems, partner wisely, and measure forward. Don’t let rumors, surface-level trends, or flashy headlines throw you off track. Look at long-term signals and how a company supports growth with real investment.
Focus on what you can measure and improve, and build a growth plan you’d bet your own capital on. Key takeaway: Sustainable growth is never an accident. It’s the outcome of careful planning and deliberate action, just like Fabletics is showing right now.
